New Short Video, “The Most Critical Action”, from Conservation International Urges Voters to “Vote As if Your Life Depends on It”

Arlington, Va. (October 15, 2020) – Conservation International today released a new short video, “The Most Critical Action”, imploring people to vote, and to make science and the environment a priority when choosing their leaders. Narrated by Harrison Ford, the organization’s Vice Chair, the video urges voters to “vote as if your life depends on it.”

“The necessary foundation of our lives is a vital healthy natural world — our source of clean water, food and stable climate. We’re watching that foundation crumble. Irresponsible human activity is limiting the ability of the natural world to provide what we need to survive,” says Ford in the video. “The most critical action you can take is to vote. Rise above political ideology. Vote to save nature. Vote to save your children’s future. Vote as if your life depends on it. It does.”

The effects of the climate crisis and the destruction of nature are intensifying humanity’s greatest challenges — fires, storms, flooding, drought, pandemics, and social injustice. The video aims to remind viewers that civic action is one of the best ways to ensure governments act to protect nature and take action on the climate crisis.

With mail-in voting already underway in most states, Ford was inspired to help Conservation International encourage all generations to choose leaders, policymakers and responsible businesses that value science, nature, the climate and human well-being. 

Conservation International CEO Dr. M. Sanjayan said, “We have a great responsibility to our children and our planet’s future to ensure that our leaders, in business and government, respect the value of science. We can do this through our vote and through the companies we choose to support.”

About Conservation International

Conservation International works to protect the critical benefits that nature provides to people. Through science, partnerships and fieldwork, Conservation International is driving innovation and investments in nature-based solutions to the climate crisis, supporting protections for critical habitats, and fostering economic development that is grounded in the conservation of nature. Conservation International works in 30 countries around the world, empowering societies at all levels to create a cleaner, healthier and more sustainable planet. Follow Conservation International’s work on Conservation News, Facebook, Twitter, Instagram and YouTube.