The Sustainable Coffee Challenge Welcomes illycaffè As 100th Partner
ARLINGTON, Va. (April 19, 2018) – The Sustainable Coffee Challenge today welcomed illycaffè among its partners working towards making coffee the world’s first sustainably grown agricultural product. The addition of illy will bring the list of Sustainable Coffee Challenge partners to 100.
The initiative is part of illy’s longstanding commitment to creating economic, social and environmental value, while improving the quality of life of its stakeholders through ethics and excellence. Through the Ernesto Illy Foundation, the company actively promotes reforestation efforts in Támara, Colombia, with native trees planted near sources of water aiming to increase local, natural water flow.
“Having an iconic Italian coffee brand like illy join the Challenge is a major milestone for the Challenge,” said Bambi Semroc, Vice President Sustainable Markets and Strategy at Conservation International. “We believe that this will help drive demand for sustainable coffee and catalyze investments to tackle tough challenges facing the future of coffee, such as climate change.”
“Sustainability for us is the other face of quality. One cannot exist without the other and we cannot pursue our founder’s dream of offering the greatest coffee to the world without continuing to improve our sustainability model,” said Andrea Illy, Chairman of illycaffè s.p.a. “We are motivated and inspired to join the Sustainable Coffee Challenge, as we share these fundamental values and the goal of making coffee a true model of sustainable agricultural practice. To make this a reality, the global coffee community needs to come together and join efforts on many levels.”
The Sustainable Coffee Challenge, formed by Conservation International and Starbucks and launched during the Paris climate meetings in 2015, is uniting players from across the coffee industry — growers, traders, roasters, retailers, governments and NGOs. It aims to stimulate greater demand for sustainable coffee while partnering to find solutions to mitigate impacts of climate change and other stressors.
illy is the Sustainable Coffee Challenge’s 100th partner. Other recent additions include Massimo Zanetti Beverage USA and Tata Coffee. To join as a partner in the Sustainable Coffee Challenge, contact email@example.com.
About Conservation International
Conservation International uses science, policy and partnerships to protect the nature people rely on for food, fresh water and livelihoods. Founded in 1987, Conservation International works in more than 30 countries on six continents to ensure a healthy, prosperous planet that supports us all. Learn more about Conservation International and its groundbreaking “Nature Is Speaking” campaign, and follow its work on Facebook, Twitter, Instagram and YouTube.
About the Sustainable Coffee Challenge
The Sustainable Coffee Challenge convenes, unites and urges the coffee sector and conservation partners across the industry to spur the actions and investments necessary to make coffee the first sustainable agriculture product in the world. The Challenge is committed to stimulating demand for sustainable coffee across the value chain, from the policymaking level to the final consumer. By encouraging demand for sustainable coffee, it leads to investments that enable the transition to a sustainable production and ensuring the coffee we drink is a sustainable product.
illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world’s most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world ’s best selections of Arabica; each day more than 7 million cups are served in over 140 countries in the finest caf’s, restaurants, hotels and in offices and homes. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered the leader in the science and technology of coffee. With the bestowing of the first “Ernesto Illy Award for quality espresso coffee” in 1991 in Brazil, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company also founded the University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product.