ABCG Launches Freshwater Conservation and WASH Advocacy Strategy Facilitators Guide

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FW-WASH FACILITATOR'S GUIDE LAUNCHThe Africa Biodiversity Collaborative Group (ABCG) members, Conservation International and the Jane Goodall Institute in collaboration with IRC WASH have developed the Freshwater Conservation and WASH Advocacy Strategy Workshop Facilitator’s Guide. Launched on August 20, 2020, through a webinar presentation, the guide lays out steps that conservation, WASH, and development practitioners can use to develop an advocacy strategy that can enable them deliver positive conservation outcomes.

Building on years of experience, the ABCG FW-WASH task group has translated decades of on-the-ground successes into long- lasting policy action. Recognizing the integral role advocacy plays in creating and sustaining momentum for progress on conservation and human health policies, the FW-WASH task group developed and ground truthed the guide.

The Freshwater Conservation and WASH Advocacy Strategy Workshop Guide consists of five parts, the main Facilitator’s Guide and 4 appendices:

  1. Advocacy Strategy Workshop Facilitator’s Guide
  2. Appendix 1: Advocacy Strategy Workshop PowerPoint Presentation
  3. Appendix 2: Country Context Presentation Template
  4. Appendix 3: Facilitator Workbook
  5. Appendix 4: Participant Workbook

The expected outcome of the guide is to have ABCG members and partners increase institutional capacity to address policy gaps and challenges to multisectoral, integrated FW-WASH policy in sub-Saharan Africa. Participants will build skills in advocacy strategy creation, communications, and advocating for changes in policy.

The objectives of the document are to:

  1. Provide individuals with guidelines for developing basic advocacy and facilitation skills and a process for building advocacy capacity of organizations working on FW-WASH.
  2. Present content and activities designed to develop basic skills in advocacy strategy design.
  3. Provide a platform for sharing existing advocacy experiences and expertise across one or more organizations.

When using this guide, please use the suggested citation below.

Suggested Citation: Walter, E., Sorto, C., Edmond, J., Mercurio, S. and Rozenberg, E. 2020. Freshwater Conservation and WASH Advocacy Strategy Workshop: Facilitator’s Guide. Washington, DC: Africa Biodiversity Collaborative Group and IRC.

For questions about the methodology in the guide, please contact Elynn Walter ( or Colleen Sorto (

Download the guide here: Freshwater Conservation and WASH Advocacy Strategy Workshop Facilitator’s Guide

Watch the recorded virtual launch of the guide here: Webinar recording and presentation of the Freshwater Conservation and WASH Advocacy Guide launch

About ABCG FW-WASH Task Group

ABCG is reducing watershed degradation and improving the health of freshwater ecosystems through linking freshwater conservation (FW) and water, sanitation, and hygiene (WASH). In response to human-induced threats to biodiversity and freshwater resources in Africa, ABCG partners, Conservation International and the Jane Goodall Institute brought together conservation and development actors to address these multisectoral issues and develop solutions for improved human and ecosystem health in sub-Saharan Africa.