admin March 26, 2014 0

Saving Great Apes: Measuring Success in Changing Attitudes & Behaviors – slide presentation

Filmmaker and INCEF Founder Cynthia Moses discusses how the project reaches audiences with 80 to 90 percent illiteracy to change behaviors, measure retained increase of knowledge and changes in attitudes over time and gathering indications of behavioral change.

A full event article can be found here.

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