This guide is written for site managers (e.g. protected area managers, community managers) and conservation (NGO) partners who are considering introducing SMART in a conservation area. Successful implementation of SMART requires a major commitment by the implementing agency, and careful considerations should be made before initiating this approach. The guide provides an overview of what is required to make SMART a success and describes the main steps in the preparation and introduction of the SMART Approach in a conservation area. It is built on the collective experience and lessons learned of SMART implementers and site-based protection staff.