Posts in category: ABCG News

Water, poverty and environmental quality are closely linked. Across Africa, vulnerable groups are exposed to environmental risk factors such as unsafe water and climate change. Recognizing that the sustainability of freshwater resources and safe drinking water projects depend on conservation of the watershed, many conservation, health and Water, Sanitation and Hygiene (WASH) actors have come together to address the need for integrated planning processes for freshwater conservation and WASH at the district level.

In response to this need, the Africa Biodiversity Collaborative Group (ABCG) Freshwater Conservation and Water, Sanitation and Hygiene (FW-WASH) task group collaborated with IRC, an international WASH think-and-do tank to develop the ‘Freshwater Conservation and WASH Advocacy Strategy Workshop Facilitator’s Guide.’ The guide was launched on August 20, 2020 and lays out steps for conservation, WASH, and development practitioners to develop an advocacy strategy that can enable them deliver positive conservation outcomes. It highlights how to formulate effective messaging and activities for urging donors, policymakers and colleagues to unite and join forces for health through conservation and WASH investments.

The advocacy strategy guide will help promote the benefits of cross-sectoral policies such as conservation and WASH. By linking these sectors, there is an expectation of reduced watershed degradation and pollution that will help increase the health of watershed ecosystems and species.

Steps in Advocacy Strategy Design

Conservation, WASH and development practitioners can follow these eight steps to develop an effective advocacy strategy as highlighted in the guide: Step 1) Identify the advocacy issue, root causes and evidence base; Step 2) develop advocacy goals and objectives; Step 3) define decision makers and influencers; Step 4) identify opposition and obstacles; Step 5) determine advocacy strengths, limitations and partnerships; Step 6) create advocacy approaches and activities; Step 7) craft advocacy messages and Step 8) continually measure advocacy progress and apply adaptive management best practices throughout the life of the campaign.

Advocacy is a deliberate process that aims to inform and influence decision-makers by seeking changes that are evidence-based. The first step to developing an effective advocacy strategy is identifying the advocacy issue, root causes and evidence base. This process involves evaluating existing data to know the problem you are trying to address and why it is a problem. You should consider specificity, clarity and the amount of evidence at hand to prove the problem because your identified decision-makers need to understand why they should care about the issue at hand. In this step it is also important to think about the risks that accompany addressing the issue in your organization.

The second step is developing advocacy goals and objectives. Your goals should be Specific, Measurable, Achievable, Relevant and Time-based (SMART). At this point you have shifted from the general problem to a narrow and specific advocacy change you want to see.

Now that you have your goals and objectives, you need to identify and define decision-makers and influencers. This group consists of those with the power to make change such as politicians or public officials. Understanding their positions, interests and needs helps determine if the data and evidence you have is sufficient.

The next step would involve identifying your opposition and obstacles which can take the form of people or circumstances. With strong opposition to your advocacy issue, you need to identify additional data and evidence. The additional data addresses the specific reasons for your opposition. This now brings you down to knowing your advocacy strengths, limitations and partnerships. This step enables you or your organization to assess what advocacy specific skills you possess or if you can collaborate with other organizations.

The sixth step involves putting your data and evidence into use by utilizing various advocacy approaches and activities that will be effective in reaching your target. Understanding the many forms or approaches that advocacy can take such as lobbying and campaigns, provides an advantage of reaching different audiences.

With a suitable advocacy approach in mind, the seventh step is to craft your advocacy messages. “Your message should be clear to elicit action from your target audience,” said Peter Apell from The Jane Goodall Institute-Uganda, during the launch. Compelling advocacy messages ought to be brief, focused, optimistic and hopeful, solution-oriented and supported by evidence. An equally important aspect for messaging is selecting your messengers who should be: diverse, represent a range of seniority, effective public speakers and support your advocacy goal.

The final step is measuring advocacy progress and adaptive management where you review the goals and objectives; the data and evidence to support it; the approaches and activities; and the messaging to understand what is working and where adjustments need to made.

Learn more about the steps of creating an effective advocacy strategy for positive conservation outcomes by reading ABCG’s Freshwater Conservation and WASH Advocacy Strategy Workshop Facilitator’s Guide. You can also get an overview of the guide’s content by watching the webinar recording and presentation of the launch that took place on August 20, 2020.

The Africa Biodiversity Collaborative Group (ABCG) has received a new award from the U.S. Agency for International Development (USAID), continuing its long running partnership to bring together conservation actors to jointly identify and implement solutions to address critical threats to biodiversity in Africa. This new two-year award, ABCG III: Collaboration for African Biodiversity, will support an expanded ABCG coalition to implement a strategy to capitalize on ABCG’s collective strengths for enhanced collaboration at scale.

Owing to USAID’s long-term support, ABCG has become an established thought leader in creating innovative conservation solutions by fostering collaborative and adaptive learning opportunities that help practitioners improve, scale and replicate, while generating valuable user-driven knowledge that is disseminated globally. Through this new award, ABCG will continue the development and expansion of its partnership model in Africa to better support the continent’s growing conservation community by strengthening collaboration with African institutions, diversifying its funding model, and adopting new structures and operational procedures. “USAID’s investment in institutional development will support an updated approach to thought leadership, knowledge management, and outreach suited to drive collaboration on the conservation of Africa’s wildlife in the modern African context,” says Rebecca Goodman, ABCG Director.

The objectives of this new phase are threefold: 1) Strengthen African partner institutions and incorporate them more systematically into ABCG efforts to generate knowledge and influence conservation practice; 2) Focus ABCG’s programmatic approach to deliver value for African biodiversity and attract new members, and; 3) Diversify funding sources and increase overall resources to render more sustainable the important roles that ABCG has assumed in support of biodiversity conservation in Africa.

Since the late 1990s, ABCG has pursued a myriad of conservation issues by assessing the critical threats to biodiversity in Africa and determining thematic focus areas. This work has generated a portfolio of innovative conservation approaches that can be practically applied across contexts, and has supported collaboration among ABCG Members and their local partners. In ABCG II (2015-2021), the coalition embarked on the process of developing a new road map that will see ABCG capitalize on its strengths and maximize its contribution to conserving biodiversity in Africa. Through this new award, the coalition will begin to implement the new opportunities defined in the road map that will see it optimize its activities and ensure the sustainability of the coalition.

About ABCG
ABCG is a coalition of seven leading conservation organizations with field-based activities in Africa, including the African Wildlife Foundation (AWF), Conservation International (CI), the Jane Goodall Institute (JGI), The Nature Conservancy (TNC), World Resources Institute (WRI), World Wildlife Fund (WWF), and the Wildlife Conservation Society (WCS). ABCG works collectively to advance the understanding of critical biodiversity challenges and their solutions in sub-Saharan Africa by: Identifying and prioritizing emerging and high-priority conservation issues in the region; Fostering technical and information exchange through partnerships with African institutions and civil society, and; Synthesizing collective lessons from field activities and sharing them with a broader multi-sector community for data-driven decision-making and policy integration.

The COVID-19 pandemic has affected various dimensions of our lives including the leadership of nations, organizations and institutions. Among those severely affected is the conservation sector which is facing reduced revenues due to a decline in tourism, reduced field activities for many staff and office closures. These challenges have forced leaders to make tough decisions in order to cushion their organizations and employees from the economic, social and other shocks caused by the pandemic. During these uncertain times, leaders need to employ adaptive management skills that will enable them lead effectively.

With the aim of sharing leadership practices that conservation leaders in Africa are implementing in response to COVID-19, a consortium of organizations including the Africa Biodiversity Collaborative Group (ABCG) organized a webinar titled, COVID-19 and Adaptive leadership, which was held on August 11, 2020. This important and timely discussion involved the leadership of different conservation organizations: Michael O’Brien-Onyeka, Senior Vice President Conservation International-Africa; Munira Bashir, Kenya Program Director, The Nature Conservancy; Ademola Ajagbe, Africa Director, Birdlife International; Luther Bois Anukur, Regional Director, Eastern & Southern Africa, IUCN; and was moderated by Lucy Waruingi, Executive Director, African Conservation Centre.

While speaking about crisis management in times of a pandemic, Ademola Ajagbe said, “COVID-19 has brought us to a watershed in the history of leadership as never faced before. It is very easy to underestimate the impact of this pandemic on our staff, families and even on ourselves especially when it comes to the drastic change in our lifestyle and mental health. These changes are creating anxiety, fear and a sense of insecurity that is affecting everyone including leaders.”

To cope with the situation Ademola mentioned that leaders need to develop flexibility in how their staff work, unlearning, learning and relearning approaches on how to deliver the organization’s work. Leaders should be transparent with their teams when making changes that may affect their employees. Ademola further added that leaders should know what to prioritize and how to change the approaches used in their programs to maintain organizational productivity even during this crisis.

Still on the topic of crisis management, Michael O’Brien-Onyeka stated that organizations need to have a contingency plan as a method of preparation for future crises. In times of crisis, this would involve measures such as taking pay-cuts to avoid laying off staff, restructuring teams to ensure productivity during the uncertainty, and having flexible working hours among other measures.

With disruptions in conservation activities especially ongoing fieldwork projects, Munira Bashir mentioned that like other organizations, The Nature Conservancy, has had to adjust its work plan by increasing the project durations or postponing some activities due to the set COVID-19 guidelines.

Speaking on the topic of COVID-19 and its link with biodiversity, Luther Anukur acknowledged that the African conservation status was already in crisis before COVID-19 due to low funding for the effective management of protected areas. Furthermore, the threats to biodiversity loss as a result of human activity, wildlife trade, pollution, among other threats were high.

Luther highlighted two key lessons learnt during this pandemic period with regards to conservation, firstly, the current business model of funding conservation is inadequate and there is need to reduce overreliance on governments, aid and tourism revenue as a source of funding because they also have their shortcomings. Secondly, there is a need to position conservation in the right place of the national economy and national development, making it possible to link conservation and development since Africa’s economies to a large extent depend on ecosystem services.

As a recommendation to salvage the economy of African conservation sectors, Munira suggested that African countries should find ways of aggressively marketing domestic tourism, in order to raise their tourism revenue as they are currently losing out on revenue from international tourism.

“Every adversity carries along with it the seed of an equal or greater benefit” Napoleon Hill. This is a period when conservation leaders can form synergies and pull resources together to ensure the conservation sector keeps thriving even when faced with such catastrophes.

To learn more about how conservation leaders can maintain productivity in their organizations during this pandemic, listen to the recorded webinar on ‘COVID-19 and Adaptive Leadership’.